Trust beats tactics
My favourite result to deliver.
You may not send email. Someone you work with definitely does.
I clean email lists. Not because yours is bad, but because every list ages, even the well kept ones.
Most of any email list lives with four companies.
Which is why almost nobody does this for a living.
Did you know a quarter of your list dies every year?
Most of it never bounces. You just stop hearing back.
A complaint often never reaches you at all.
And some of those opens were software, not a person.
Four reasons this happens. Three come from the providers themselves.
- Google reserves the right to delete an account left unused for two years.Google Account Help
- An open can be recorded by software rather than by a person, and your own reports cannot tell you which. How often varies by inbox, and it moves.Apple documented one way this happens
- Yahoo and Microsoft both tell senders, in writing, to remove invalid addresses to protect sender reputation.Yahoo Sender Best Practices · Outlook sender requirements
- And people simply walk away from an address once it drowns in spam, or because they only ever gave it to you for the discount code.What I see on every list
So we go through it and clean it up.
Maintenance, not a diagnosis. Everybody needs it eventually.
Spam filters can see them.
You cannot.
None would have bounced. None would have unsubscribed. Every address gets a verdict and the reason behind it, which makes it the one thing here you actually control.
And you make more per email.
You pay for fewer sends, and more of them arrive.
I have never seen a first clean come out behind.
Sometimes nothing is wrong.
Then I say so, and send you no invoice.
Ask for a pre-check first and I will tell you roughly how much of it looks risky. If it is tiny, do not buy anything.
Which one are you?
Tell me what your email is doing. I will tell you what is actually wrong. No pitch afterwards.
Send a CSV. Get it back with a verdict on every address. A validator tells you an address exists. I tell you whether to send to it. No form, no signup.
Tell me what you want it for. I clean up to 25,000 addresses. The trade is an honest opinion back.
Take the commission on anything that comes from you. Or a place in the directory. Or both.
Clean your clients' lists under your own name. Charge what you like. Some partners fold it into a retainer and never mention me. That is fine.
Writing either way, a webinar, a swap of posts, a link, a podcast. I would rather build something with you than advertise at you.
You will hear at least one of these this year, from someone somewhere. Or think it yourself.
A list nobody has mailed in six months is not a list anymore. It is a liability with column headers.
Yours to steal. It works without me.
"If the numbers are that unreliable, how do you know?"
Because I helped build them.
I have worked the blocking side. I know what filters look for.
I also know the things senders do that are completely innocent but look identical to a machine. That is how people get penalised for a strategy that made perfect sense. That is the whole job.
We have been doing this a long time. You just have not heard of us, because there are no ads, no billboards and no funding round.
Reviews are public on Trustpilot.
Come and talk to me.
No invoice. Bring your weirdest email story, I collect them.
P.S. This page only travels when somebody sends it. If a name came to mind while you were reading, that is who it is for.