Trust beats tactics
You may not send email. Someone you work with definitely does.
I clean email lists. Not because yours is bad, but because every list ages, even the well kept ones. Five ways we can work together, three of them free.
One
The web has one standard. Email has none you get to see.
Most of any email list lives with four companies. On the web, everyone follows one standard. In email, each provider runs its own set of rules — nobody wrote them down for you, and they change whenever they like. That's why almost nobody does this for a living.
Two
A quarter of your list dies every year
Most of it never bounces. You just stop hearing back. A complaint often never reaches you at all, and some of those opens were software, not a person.
22–30%
Business data that goes stale every year — Dun & Bradstreet
22%
Workers who have been in their job under a year, each one leaving a work address behind — US Bureau of Labor Statistics
- Google reserves the right to delete an account left unused for two years.
- An open can be recorded by software rather than by a person, and your own reports cannot tell you which. How often varies by inbox, and it moves.
- Yahoo and Microsoft both tell senders, in writing, to remove invalid addresses to protect sender reputation.
- People simply walk away from an address once it drowns in spam, or because they only ever gave it to you for the discount code.
Three
What I see on every list
So we go through it and clean it up. Maintenance, not a diagnosis — everybody needs it eventually. Spam filters can see the dead addresses. You cannot. Every address gets a verdict and the reason behind it, which makes it the one thing here you actually control.
46%
of a 318,000-address list, built over eight years and never once cleaned. The owner had no idea.
Four
What changes after a clean
You pay for fewer sends, and more of them arrive. A clean often moves a client to a cheaper plan — sometimes two tiers down — every month after, for as long as the list stays clean. What it costs is less than one month of what they were overpaying. I have never seen a first clean come out behind. Sometimes nothing is wrong — then I say so, and send you no invoice.
Six ways we can work together
Which one are you?
Email SOS Hotline
Free, right now
Tell me what your email is doing. I will tell you what is actually wrong. No pitch afterwards.
Use the hotline →You have a listA clean
First 1,000 free
Send a CSV. Get it back with a verdict on every address. A validator tells you an address exists. I tell you whether to send to it. No form, no signup.
How it works →You want to test meA big trial
25,000, by arrangement
Tell me what you want it for. I clean up to 25,000 addresses. The trade is an honest opinion back.
Ask me about it →You know someoneA referral
15%, the directory, or both
Take the commission on anything that comes from you. Or a place in the directory. Or both.
Partner arrangement →You have clientsResell it
Your price, not mine
Clean your clients' lists under your own name. Charge what you like. Some partners fold it into a retainer and never mention me. That is fine.
Talk about reselling →We do similar workA swap
An even trade
Writing either way, a webinar, a swap of posts, a link, a podcast. I would rather build something with you than advertise at you.
Tell me your idea →We have been doing this a long time
You just have not heard of us
There are no ads, no billboards, and no funding round. I have worked the blocking side. I know what filters look for, and I also know the things senders do that are completely innocent but look identical to a machine. That is how people get penalised for a strategy that made perfect sense. That is the whole job.
Reviews are public on Trustpilot.
Whichever one you are, come and talk to me.
P.S. This page only travels when somebody sends it. If a name came to mind while you were reading, that is who it is for.