How does “if/then” logic work in flows?

If/then logic is the foundation of automation decision-making:

Basic structure: IF [condition is true] THEN [take this action/path]. ELSE [take alternative action/path].

Examples: IF recipient opened previous email THEN send follow-up content. ELSE send re-send with new subject line.

IF cart value greater than $100 THEN show high-value offer. ELSE show standard offer.

Condition evaluation: Conditions checked at the moment the recipient reaches the decision point. Uses current data, not data at flow entry. Dynamic evaluation allows response to changes.

Chaining conditions: Multiple if/then decisions create complex paths. Nested conditions for sophisticated logic. Each decision narrows to more specific experience.

If/then is simple but powerful. Complex personalization emerges from sequences of simple decisions.