What are data-broker transparency requirements under GDPR?
- GDPR imposes specific obligations on data brokers and those who use their services.
- Data broker obligations:
- Right to be informed: Individuals must be told their data is being processed, by whom, and for what purpose
- Source disclosure: Data subjects can request where their data came from
- Lawful basis: Brokers need legal grounds for collecting and selling data
- Access rights: Individuals can request copies of data held about them
- Deletion rights: Individuals can request erasure under certain conditions
- Your obligations when using broker data:
- Inform recipients at first contact (or within 30 days) that you have their data
- Explain where you got it and why you're contacting them
- Provide privacy notice and contact details
- Respond to access and deletion requests
- Conduct your own lawful basis assessment
Practical implication: Simply buying data doesn't transfer compliance responsibility. You become a data controller with your own obligations. Due diligence on broker practices is essential, not optional.
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