How to handle DSAR (Data Subject Access Request)?

Handling Data Subject Access Requests requires a systematic process from receipt through response. Start with immediate acknowledgment-confirm you received the request and will respond within the required timeframe. Verify the requester's identity using proportionate methods; for email marketing, confirming the request came from the email address on file or sending a verification link is usually sufficient. Once verified, begin the data retrieval process across all systems where subscriber data exists.

Your data gathering must be comprehensive and accurate. Search your ESP, CRM, analytics platforms, backups, and any integrated third-party tools. Compile all personal data including email address, name, profile attributes, consent records, preference settings, engagement history, segmentation assignments, and any derived data. Prepare the supplementary information required by GDPR-processing purposes, data categories, recipients, retention periods, source of data, and information about automated decision-making. Organize this information in a clear, understandable format.

Review the compiled response for completeness and accuracy before sending. Ensure you haven't included personal data about other individuals (redact if necessary). Deliver the response within the required timeframe (one month under GDPR). Document the entire process. When uthe request was received, how identity was verified, what data was provided, and when the response was sent. This documentation protects you if the requester or regulators later question your compliance. Handling DSARs well requires preparation-have your processes, systems, and templates ready before requests arrive.