How do ESPs maintain compliance (CAN-SPAM, GDPR, etc.)?

ESPs implement compliance through required features, policy enforcement, and customer guidance. They can't control sender behavior completely but create frameworks making compliance easier and violations harder.

Technical features include: required unsubscribe links, physical address inclusion, preference centers, consent tracking, data export capabilities, and **suppression list** management. These features help senders meet legal requirements without manual implementation.

Policy enforcement includes: terms of service prohibiting purchased lists, content restrictions, consent documentation requirements, and data processing agreements for **GDPR**. ESPs also provide documentation, guidance, and support to help customers understand compliance obligations. Ultimate responsibility remains with senders.

Was this answer helpful?

Thanks for your feedback!