What is the Online Trust Alliance (OTA)?

Online Trust Alliance, now part of the Internet Society, promotes online trust through best practices and auditing. Their Email Marketing Audit assesses sender practices against established standards for authentication, privacy, and subscriber management.

OTA publishes trust guidelines and recognizes organizations meeting their benchmarks. Being OTA-audited demonstrates commitment to trustworthy practices. Their assessments cover authentication implementation, privacy policies, and unsubscribe compliance.

For senders, OTA benchmarks provide third-party validation of good practices. If your organization can meet OTA standards, you're likely following industry best practices. Their guidelines serve as accessible checklists for assessing your own program.