Does personalization guarantee replies?
Myth: False. Personalization improves reply probability but does not guarantee replies. Poorly personalized outreach (irrelevant personalization, errors) can hurt more than help.
Effective personalization requires genuine relevance to the recipient. "Hi [Name]" is minimal. Demonstrating understanding of their specific situation drives replies.
Personalize meaningfully or not at all. Bad personalization signals mass outreach despite the attempt. Genuine relevance matters more than personalization mechanics.
Was this answer helpful?
Thanks for your feedback!