Does personalization guarantee replies?
Myth: False. Personalization improves reply probability but does not guarantee replies. Poorly personalized outreach (irrelevant personalization, errors) can hurt more than help.
Effective personalization requires genuine relevance to the recipient. "Hi [Name]" is minimal. Demonstrating understanding of their specific situation drives replies.
Personalize meaningfully or not at all. Bad personalization signals mass outreach despite the attempt. Genuine relevance matters more than personalization mechanics.
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