What are best practices for continuous monitoring?
Effective continuous monitoring practices:
Regular testing: Seed tests weekly or with each major send. Catch problems before they compound.
Postmaster reviews: Check Gmail Postmaster and Microsoft SNDS at least weekly. More often during active campaigns.
Engagement tracking: Monitor open and click rates by provider. Sudden drops can indicate placement issues.
Alert thresholds: Set alerts for spam rate spikes, reputation drops, or bounce increases.
Trend analysis: Track metrics over time, not just snapshots. Gradual declines are as important as sudden drops.
Continuous watch keeps you safe. Problems caught early are problems easily solved.
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