How does Yahoo determine placement?
Yahoo placement focuses on complaints and reputation:
Feedback loop emphasis: Yahoo heavily weights complaint data. High complaint rates cause quick placement degradation.
Sender reputation: IP and domain history at Yahoo specifically.
Authentication: SPF, DKIM, DMARC checks.
Sending patterns: Sudden volume spikes trigger scrutiny.
Yahoo tends to react quickly to negative signals. Complaint spikes can cause rapid spam-foldering.
Process FBL reports from Yahoo promptly. Complaint management is essential for Yahoo deliverability.
Yahoo listens closely to its users. Complaints speak loudly at this harbor.
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