How do you handle multi-domain reputation crises?
Multi-domain crises require systematic approach:
Diagnose each domain separately to understand the scope. Are all domains equally affected? Are some worse than others? The pattern reveals the cause.
Identify shared elements that might be spreading contamination. Shared IPs, shared content, shared link tracking domains, or shared list sources can propagate problems across domains.
Isolate affected domains from healthy ones. Stop any shared infrastructure that might be contaminating clean domains.
Prioritize recovery by business importance. Focus resources on the most critical domains first.
Fix systemic issues that caused widespread damage. Multi-domain crises usually indicate organizational problems rather than isolated incidents.
Multi-domain crisis is like a disease spreading through your fleet. Identify patient zero, quarantine affected vessels, treat each ship individually, and fix the conditions that allowed the outbreak.
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