What’s the risk of sending to corporate aliases or role addresses?

Sending to corporate aliases and role addresses (info@, sales@, support@, webmaster@) carries elevated risk for several reasons.

These addresses often forward to multiple recipients. If your message triggers complaints from any recipient in the distribution, it affects your reputation more broadly.

Stricter filtering often applies to role addresses because they are common spam targets. Organizations configure additional scrutiny for mail arriving at these generic addresses.

Role addresses may not represent genuine opt-in. If someone signed up using the company's generic address, multiple employees receive mail they did not personally request, increasing complaint likelihood.

For B2B marketing, individual addresses are generally safer. They represent specific people who made consent decisions for themselves.

Role addresses are ship-to-ship broadcasts. You never know exactly who hears the message or how they will respond.