Ethical Emails

About

Ethical marketing is not just possible — it's powerful

Ethical Emails is a boutique email marketing consultancy dedicated to redefining how brands communicate with their audiences. Founded by Yuval Ackerman, the company partners with purpose-driven, sustainable, and impact-focused businesses to design email strategies that are both profitable and ethical.

Each engagement begins with a strategic audit and continues through tailored strategy, implementation, and optimization — helping clients increase conversions and engagement without compromising their integrity.

Through its work with B Corps, 1% for the Planet members, and good-doing brands, Ethical Emails proves that revenue and responsibility can coexist — one email at a time.

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Transparency

No dark patterns, no tricks. Every email respects the reader and earns trust.

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Storytelling

Emails that connect through authentic brand stories, not pressure tactics.

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Consent

Human-centered ecosystems that balance long-term relationships with short-term wins.

Services & Pricing

Three ways to work together

Every engagement is tailored to your brand, goals, and values.

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Consultation Hours

Focused, strategic sessions to audit your current email program, diagnose what's not working, and build an actionable roadmap. Perfect for brands who need expert eyes on their strategy.

350€ per session

Book a consultation

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VIP Email Strategy Day

A full day dedicated to your brand. Deep-dive into your email ecosystem, build out complete strategies, and walk away with a documented plan ready to execute. Intensive, transformative, results-driven.

2,500€ per day

Learn about VIP Days

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Ongoing Email Partnership

Your outsourced Chief Email Officer. Continuous strategy, implementation, and optimization. Yuval becomes an extension of your team — managing your entire email ecosystem with the care it deserves.

Starting at 11k€ / 3 months

Start a partnership

Who it's for

Built for brands that care

Ethical Emails works with businesses that want to grow without compromising their values.

B2B Companies B2C Brands E-commerce Consultants & Freelancers Marketing Agencies Education & Online Courses

Technology & IT Healthcare & Wellness Retail & Consumer Goods Travel & Hospitality Manufacturing & Logistics Professional Services

Better Together

Ethical Emails + Review My Emails

Strategy meets deliverability. The complete email stack.

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When you combine ethical strategy and messaging with practical, high-impact deliverability audits, it helps brands create email ecosystems that deliver and perform without compromising their values.

Ethical Emails builds the strategy. Review My Emails makes sure every message reaches the inbox. Together, brands get the full picture — from what to say, to making sure it lands.

Need your list cleaned before your new strategy goes live? Review My Emails validates every contact so you only send to real, engaged people. Free SOS Hotline available for quick deliverability help.

Meet the Founder

Yuval Ackerman

Founder & CEO

Yuval Ackerman

Founder / CEO / Chief Email Officer

Ethical Emails

Yuval founded Ethical Emails to prove that email marketing can be both profitable and principled. She partners with purpose-driven, sustainable, and impact-focused businesses to design email strategies that drive real revenue — through consent-based, transparent, and human-centered approaches. From B Corps to 1% for the Planet members, Yuval helps brands communicate with integrity.

LinkedIn Contributor Page ethicalemails.co

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