Persuasion Switch

Most businesses focus all their efforts on getting attention, driving traffic or impressions. Persuasion Switch takes a different approach: rewarding and retaining your prospect's attention until they are ready to be sold.

The methodology covers five pillars: Positioning (defining your audience and why you're the best choice), Core Brand Messages (strong POVs and shared "enemies" that cut through noise), Persuasive Stories (building trust and handling objections through narrative), Sticky Concepts (turning ideas into repeatable, unique frameworks), and Visuals (charts, graphics, and cartoons that grab attention in saturated markets).

Based in Amsterdam, Robert works with expert-driven businesses across Europe and North America to build content strategies and email funnels that convert.