Tools & platforms

Smaily

Intentionally simple email marketing and automation.

About

Smaily

Smaily is an email marketing and automation platform founded in Tallinn, Estonia in 2005. The platform is built around one idea: email marketing should be simple and enjoyable, not complicated.

Smaily gives every user access to the full feature set regardless of plan: drag-and-drop template editing, marketing automation workflows, A/B testing, landing pages, forms, transactional emails, and SMS are all available from the free tier up. Pricing is based only on database size, and Smaily bills only for active email addresses.

The platform integrates with major e-commerce systems including Shopify, WooCommerce, Magento, and PrestaShop through open-source plugins published on GitHub. As an EU-based company, Smaily is GDPR-compliant by design with all data stored in Europe.

What they offer

Services and products

  • Email Marketing Campaigns

    Drag-and-drop template editor with free responsive designs, A/B and multivariate testing, and detailed campaign analytics.

  • Marketing Automation

    Automated workflows for welcome series, abandoned carts, drip campaigns, and lifecycle emails with visual workflow builder.

  • E-commerce Integrations

    Open-source plugins for Shopify, WooCommerce, Magento, PrestaShop, and OpenCart with product feed and abandoned cart support.

  • Transactional Email & SMS

    Transactional email delivery and SMS marketing capabilities alongside marketing campaigns.

  • Landing Pages & Forms

    Built-in landing page and form builders to grow subscriber lists and capture leads.

  • Professional Services

    Email design, HTML coding, copywriting, and email marketing consultation from the in-house team.

The team

Who's behind it

Erkki Markus

Founder & CEO

Tanel Rand

Marketing Director & Partner

At a glance

Best for

Small & Medium BusinessesE-commerceMarketing AgenciesStartupsNonprofitsEnterpriseRetail & E-commerceTechnology & IT

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