How will BIMI v2 or Brand-Trust standards evolve?
The AuthIndicators Working Group also known as the BIMI Group is steering the evolution of BIMI. Its BIMI v2 and broader Brand Trust initiatives aim to move beyond simple logo display toward:
richer brand metadata
verified organizational identity
stronger certificate requirements
anti-phishing visual signals
user side indicators of brand legitimacy
Future work may introduce multi frame branding, animated or context aware verification, and link level trust indicators tied to DMARC enforcement.
The direction is clear. Inbox providers want a more reliable visual ecosystem that distinguishes trusted brands from impersonators at a glance.
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