How can automations trigger secondary automations?
Cascading automation enables complex workflows:
Trigger mechanisms: Completion events: Finishing one automation triggers entry to another. Behavior in flow: Clicking a link in automation A triggers automation B. Conditional enrollment: Reaching certain point enrolls in parallel automation. Webhooks: Automation sends webhook that triggers another system.
Use cases: Welcome series completion triggers ongoing newsletter enrollment. Purchase during nurture triggers post-purchase automation. Re-engagement failure triggers final suppression automation.
Safeguards needed: Prevent circular triggering (A triggers B triggers A). Frequency caps across all automations. Clear documentation of automation interactions.
Design considerations: Map all automation connections. Test cascade behavior thoroughly. Monitor for unintended interactions.
Cascading automation creates sophisticated journeys. But complexity requires careful management.
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