What is progressive profiling?

Progressive profiling builds customer knowledge incrementally:

The approach: Instead of asking for all information upfront, collect gradually. Each interaction gathers small amounts of data. Profile completeness grows over time.

Automation integration: Early emails ask for basic information. Subsequent emails request additional details. Conditional content based on what is known vs unknown. Stop asking once data is collected.

Benefits: Lower friction at signup (short initial form). Higher completion rates for incremental requests. Data collected when relevant to current context. Better data quality from focused questions.

Implementation: Track which fields are populated. Dynamically show questions for missing data. Update profile as responses received. Adjust content based on known vs unknown.

Progressive profiling respects attention. Ask for what you need, when you need it, in digestible pieces.