How do you detect automation fatigue across multiple flows?
Automation fatigue requires looking across all flows:
Detection metrics: Engagement decline: Open and click rates falling over time. Unsubscribe increase: Rising opt-out rates from automation. Complaint patterns: Complaints citing too many emails. Engagement velocity: Time to open increasing.
Per-recipient analysis: Track total emails received across all automations. Identify recipients getting excessive volume. Correlate high volume with declining engagement.
Cross-flow visibility: Aggregate view of all automation sends per recipient. Identify overlap and stacking. Calculate true recipient frequency.
Warning thresholds: Alert when recipients exceed frequency limits. Flag when engagement drops significantly. Monitor cohorts entering multiple flows.
Response: Implement or tighten frequency caps. Prioritize automations for limited slots. Exit low-performers to reduce load.
Individual automations seem fine. Fatigue emerges from cumulative impact invisible without cross-flow analysis.
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