What’s the impact of timezone misalignment?

Timezone problems affect recipient experience:

Impact on engagement: Emails arriving at 3am local time get buried. Morning commute engagement window missed. Business hours sends arrive after hours.

Impact on perception: Middle-of-night emails feel spammy. Shows lack of consideration for recipient. May generate complaints from annoyed recipients.

Common causes: All sends based on sender timezone. No timezone data collected for recipients. Timezone data outdated or inferred incorrectly. Daylight saving transitions not handled.

Solutions: Collect and use recipient timezone. Infer from IP or location when not available. Implement timezone-aware send scheduling. Test sends across representative timezones.

Edge cases: Recipients who travel frequently. International audiences spanning many zones. Business addresses with different actual user locations.

Your 10am is someone else's midnight. Global audiences require global thinking.