What are the most important workflows every sender should have?

A welcome series is a sequence of automated emails sent to new subscribers immediately after signup. It introduces your brand, sets expectations, and begins building the relationship.

Why welcome emails matter:

Highest engagement rates of any email type
First impression shapes ongoing relationship
Sets expectations for content and frequency
Opportunity to drive early conversion or engagement

Typical welcome series structure:

Email 1 (immediate): Thank them, deliver promised content (if lead magnet), confirm subscription.

Email 2 (day 1-3): Introduce your brand story or value proposition. What makes you different?

Email 3 (day 3-7): Highlight popular content, products, or resources. Drive deeper engagement.

Email 4 (day 7-14): Social proof, testimonials, or community invitation. Build trust.

Best practices:

Send the first email immediately (within minutes of signup)
Space subsequent emails appropriately (don't overwhelm)
Include clear next steps or CTAs
Link to preference center to let them adjust

A welcome series is like greeting a new crew member. Show them around the ship, explain how things work, introduce them to the team. Don't just point to the deck and wish them luck.