Common Workflows (Welcome, Abandoned Cart)

The "must-have" automations. This section breaks down the most valuable and common workflows, including the Welcome Series (sent when a user signs up), the Abandoned Cart series (sent when a user adds to cart but doesn't buy), and the Win-Back Series (sent to "lapsed" or "inactive" users).

18 questions in this topic

What are the most important workflows every sender should have? What is a welcome email series? What should be included in a welcome series? What is an onboarding series? What’s a reactivation or winback flow? What’s a post-purchase follow-up? What is an abandoned cart email workflow? How effective are abandoned cart emails? What’s a browse abandonment trigger? What is a lead-nurture flow? What’s a customer milestone (anniversary, renewal, upgrade) flow? What’s a feedback or survey follow-up? What’s an inactivity re-engagement series? What’s a confirmation or double opt-in trigger? What’s a transactional notification (receipt, alert, update)? What’s an event reminder flow? What is a referral or loyalty-triggered flow? What other common automation workflows exist? (e.g., birthday, post-purchase)

Questions about Common Workflows (Welcome, Abandoned Cart)