What’s an event reminder flow?

An event reminder flow automatically sends notifications leading up to scheduled events, ensuring registrants remember and attend.

A typical event reminder sequence includes:

Confirmation email immediately after registration with event details and calendar invite. One-week reminder building anticipation and providing preparation tips. One-day reminder with logistics and access information. Same-day reminder hours before the event with direct join link. "Starting now" alert at event time for maximum attendance.

Event reminders significantly improve attendance rates for webinars, appointments, and scheduled calls.

Post-event follow-up emails (recordings, resources, next steps) often extend the sequence beyond the event itself.

Event reminders combat the forgetting curve. Even interested registrants lose track of commitments without timely prompts.