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Trigger Types

Not all "triggers" are the same. This section defines the different categories, from Time-Based (e.g., "Happy Birthday") to Event-Based (e.g., "Purchase Confirmation") and Segment-Based (e.g., "User just entered the 'VIP' segment").

14 questions in this topic

Questions about Trigger Types

What are the most common trigger types? What is a time-based trigger? What is an action-based trigger? What is a data-based trigger? What’s a transactional trigger? What’s a behavioral trigger? What is a milestone trigger? What are anniversary and birthday triggers? What is a “lifecycle event” trigger? What’s a “re-engagement” trigger? How do you combine multiple trigger conditions? What’s the difference between real-time and delayed triggers? What’s “wait until condition is true” logic? How do suppressions work with triggers?