What are the most common trigger types?

Email automation triggers fall into several common categories:

Time-based triggers: Fire on schedules or after time delays. Welcome emails 1 day after signup.

Action-based triggers: Fire when users take specific actions. Cart abandonment after adding items.

Data-based triggers: Fire when customer data changes. Birthday emails when date matches.

Transactional triggers: Fire on commerce events. Order confirmations after purchase.

Behavioral triggers: Fire on engagement patterns. Re-engagement after inactivity.

Milestone triggers: Fire at relationship moments. Anniversary of first purchase.

Lifecycle triggers: Fire at journey stages. Onboarding for new customers.

Most sophisticated automation programs combine multiple trigger types to create comprehensive customer communication.

Each trigger type serves different moments. Understanding the categories helps you identify which triggers your program needs.