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Behavioral Triggers

The "magic" of automation: sending the right message at the right time. A trigger is the "event" that starts an automation. This section explores "behavioral" triggers like "viewed a product," "downloaded a PDF," or "last login was 30 days ago.

4 questions in this topic

Questions about Behavioral Triggers

What are behavioral email triggers? What types of behaviors can trigger automated emails? (e.g., website visits, link clicks, inactivity) How can I set up behavioral triggers? What are the benefits of behaviorally triggered emails?