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Transactional Emails (vs. Marketing)

The most important automated emails you send. This section defines Transactional Emails (like password resets, receipts) and explains why they must be sent on a separate, high-reputation "ship" (domain/IP) to ensure they always reach the inbox.

5 questions in this topic

What is a transactional email? (e.g., password reset, order confirmation) How are transactional emails different from marketing emails? Do compliance laws (like CAN-SPAM) apply differently to transactional emails? Should transactional emails be sent from a different IP/domain? Can I include marketing content in transactional emails?