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Fundamentals of Email Automation

The "auto-pilot" for your email fleet. This section defines Automation (also called "journeys" or "drip campaigns") as a pre-built series of emails that are sent automatically based on a user's actions or a set schedule.

10 questions in this topic

What is email automation? How is automation different from bulk campaigns? What are the main types of automated emails? What triggers can be used for automation? How does automation improve engagement? What are the risks of automation for deliverability? How do ESPs handle timing for automated sends? What’s the difference between event-based and behavior-based automation? How do triggered emails differ from workflows? What’s the difference between a “flow” and a “journey”?