How can I set up behavioral triggers?

Setting up behavioral triggers requires connecting tracking systems to email automation:

Implement tracking: Deploy website pixels, event tracking, and user identification. Most ESPs provide their own tracking scripts, or you can use tools like Segment to centralize data.

Identify users: Connect anonymous browsing to email addresses through login, checkout initiation, or form submission.

Define trigger events: In your ESP or automation platform, specify which behaviors should fire which automations. "When user views product page but does not purchase within 2 hours, send browse abandonment email."

Build the workflow: Create the email sequence, timing, and conditions that follow the trigger.

Test thoroughly: Verify triggers fire correctly and emails send as expected before going live.

Behavioral triggers require both technical infrastructure and strategic design. The technology enables the capability; your decisions determine what to do with it.