What are the benefits of behaviorally triggered emails?

Behaviorally triggered emails consistently outperform batch campaigns across key metrics:

Higher relevance: Messages directly relate to what the customer just did, making content immediately useful.

Better timing: Emails arrive when the customer is actively engaged with your brand, not on arbitrary schedules.

Improved engagement: Open and click rates typically exceed batch emails by 50-100% or more.

Increased conversions: Relevant, timely messages convert at significantly higher rates than generic promotions.

Stronger relationships: Responsive communication demonstrates that you pay attention to customer needs.

Operational efficiency: Once built, triggers run automatically without manual campaign scheduling.

Behavioral triggers work because they meet customers where they are. Instead of interrupting with your agenda, you respond to theirs.