What’s a behavioral trigger?

A behavioral trigger fires email automation based on patterns of user behavior across your digital properties:

Browsing behavior: Pages viewed, products examined, categories explored, search queries.

Engagement patterns: Email open frequency, click behavior, time spent reading.

Inactivity patterns: Days since last visit, emails without engagement, purchase lapse.

Sequence behavior: Viewing multiple items in a category, comparing products, returning to same page.

Behavioral triggers differ from action triggers in that they often consider patterns over time rather than single events.

They require sophisticated tracking and often use scoring or rules to determine when patterns warrant communication.

Behavioral triggers interpret what customers show you. They find meaning in patterns and respond accordingly.