What is a milestone trigger?

A milestone trigger fires email automation when customers reach significant moments in their relationship with your brand:

Time milestones: Anniversary of first purchase, subscription duration, years as customer.

Activity milestones: Number of purchases, total spending reached, orders completed.

Program milestones: Loyalty tier achieved, points threshold reached, certification earned.

Engagement milestones: 100th email opened, referrals completed, community contributions.

Milestone emails celebrate the customer and acknowledge the relationship's history. They typically include recognition, thanks, and often special offers or rewards.

These triggers build emotional connection by showing customers that the relationship matters to you.

Milestones mark progress. Celebrating them transforms transactions into relationships.