What’s a “re-engagement” trigger?

A re-engagement trigger fires email automation when customers cross inactivity thresholds that suggest they are disengaging:

Email inactivity: No opens or clicks for a defined period (commonly 30-90 days).

Purchase inactivity: No orders for longer than typical purchase cycles.

Visit inactivity: No website or app visits beyond normal patterns.

Re-engagement triggers initiate win-back sequences designed to:

Remind dormant customers of your value. Offer incentives to return. Request feedback on why they left. Ultimately identify who should be suppressed.

These triggers serve both revenue recovery (reactivating customers) and list hygiene (removing those who will not return).

Re-engagement triggers catch customers before they are gone. A timely intervention can save relationships that would otherwise fade silently.