What are anniversary and birthday triggers?

Anniversary and birthday triggers send automated emails on significant personal dates:

Birthday emails celebrate the customer's birthday with wishes and often a gift or discount. Require collecting and storing birth date during signup or profile completion.

Customer anniversary emails recognize the date of first purchase or signup, celebrating the relationship duration.

Product anniversary emails mark when a customer purchased specific items, useful for replenishment or upgrade prompts.

These emails typically achieve high engagement because they feel personal and arrive at moments of positive emotion.

Best practices: Send slightly before the actual date to allow time for purchases. Make offers generous enough to feel like genuine gifts.

Personal date triggers say "we remember you." In a world of generic marketing, personalized recognition stands out.