How effective are abandoned cart emails?

Abandoned cart emails consistently rank among the most effective automated campaigns:

Open rates typically range from 40-50%, far exceeding promotional email averages of 15-25%.

Click rates often reach 10-20%, reflecting high purchase intent.

Recovery rates (abandoned carts converted to purchases) typically fall between 5-15%, representing significant recovered revenue.

Revenue per email dramatically exceeds standard campaigns because recipients already demonstrated buying interest.

Effectiveness depends on timing, content, and whether incentives are offered. First emails sent within a few hours typically perform best.

Abandoned cart emails work because they reach people at the moment of indecision. The recipient was already convinced enough to add items. They just need a reason to finish.