What’s a post-purchase follow-up?

A post-purchase follow-up is an automated email sequence triggered after a customer completes a purchase. These emails extend the relationship beyond the transaction.

Common post-purchase emails include:

Order confirmation providing receipt and order details. Shipping notifications with tracking information. Delivery confirmation when the package arrives. Thank you messages expressing appreciation. Product tips helping customers get value from their purchase. Review requests asking for feedback. Cross-sell recommendations suggesting complementary products.

Post-purchase flows typically generate high engagement because customers are actively interested in their order status.

The moment after purchase is when attention peaks. Post-purchase automation captures that attention to build loyalty and generate future revenue.