What is a lead-nurture flow?

A lead nurture flow is an automated email sequence designed to educate prospects and build relationships over time, gradually moving them toward purchase readiness.

Lead nurture flows typically include:

Educational content establishing expertise and providing value. Case studies and social proof demonstrating results. Problem-focused messaging addressing pain points. Product introduction connecting solutions to needs. Conversion offers providing reasons to take action.

Unlike promotional blasts, nurture flows recognize that buying decisions take time. They maintain engagement throughout the consideration period.

Nurture flows are especially important in B2B and high-consideration B2C purchases where buyers research extensively before committing.

Lead nurturing is patient persuasion. It provides value while building the trust and understanding needed for complex purchase decisions.