What’s a browse abandonment trigger?

A browse abandonment trigger sends automated emails to visitors who viewed products on your website but left without adding anything to their cart. It captures earlier-stage interest than cart abandonment.

Browse abandonment emails typically include:

Recently viewed products reminding visitors what caught their attention. Related recommendations suggesting similar items. Category highlights showcasing broader selection.

These emails require tracking browsing behavior and matching it to known email addresses, typically through cookies and logged-in sessions.

Performance is generally lower than cart abandonment because intent is weaker, but volume is higher because more visitors browse than cart.

Browse abandonment catches interest before it fades. The visitor showed curiosity. Re-engagement can convert that curiosity into consideration.