What is a referral or loyalty-triggered flow?

Referral and loyalty flows automatically engage customers around advocacy and reward program activity:

Referral triggers include:

Invitations prompting customers to refer friends. Notifications when referrals sign up or convert. Reward confirmations when referral bonuses are earned.

Loyalty triggers include:

Points balance updates after earning or redeeming. Tier advancement notifications. Expiring points reminders. Exclusive member offers.

These flows encourage ongoing engagement with reward programs that might otherwise be forgotten.

Effective referral automation can turn satisfied customers into acquisition channels, with referred customers typically showing higher lifetime value than other sources.

Loyalty programs only work if customers remember them. Automated triggers keep the program top of mind and reward participation.