What’s an inactivity re-engagement series?

An inactivity re-engagement series automatically targets subscribers who have stopped engaging with your emails, attempting to win them back or identify them for suppression.

A typical re-engagement sequence includes:

"We miss you" message acknowledging the absence and highlighting what they are missing. Incentive offer providing a discount or exclusive content to encourage action. Final notice warning that continued inactivity will result in removal.

Re-engagement flows serve two purposes:

Reactivation: Some dormant subscribers return when prompted appropriately. List hygiene: Those who do not respond should be suppressed to protect deliverability.

Sending to perpetually inactive subscribers damages reputation. Re-engagement automation identifies who should stay and who should go.

Re-engagement is both win-back strategy and hygiene practice. It gives dormant subscribers a chance while protecting your sender reputation.