What other common automation workflows exist? (e.g., birthday, post-purchase)

Beyond the core workflows, many specialized automations serve specific business needs:

Birthday and personal date emails celebrating customer milestones with offers or messages.

Back-in-stock alerts notifying customers when previously unavailable items return.

Price drop notifications alerting wishlist or browse-history users to discounts on items they viewed.

Replenishment reminders prompting reorders based on typical product usage cycles.

Subscription management emails for plan changes, payment updates, or renewal approaching.

Win-back campaigns targeting lapsed customers with incentives to return.

VIP recognition flows acknowledging top customers with exclusive treatment.

Educational onboarding teaching new customers how to use products effectively.

The best automation addresses specific moments when customers need or want communication. Identify those moments for your business and build flows around them.