How do you ensure automation respects consent?

Consent compliance in automation requires systematic controls:

Consent-gated triggers: Verify consent status before automation entry. Only trigger for recipients with valid, current consent. Block entry for opted-out or non-consented contacts.

Real-time suppression: Sync unsubscribes immediately across systems. Block in-progress automations when consent withdrawn. Never rely on batch suppression updates.

Preference center integration: Respect category preferences in trigger logic. Only send content types the recipient consented to. Update automation eligibility when preferences change.

Consent documentation: Record when and how consent was obtained. Associate consent with automation eligibility. Maintain audit trail for compliance.

Regular audits: Review automation triggers for consent checks. Verify suppression integration works correctly. Test edge cases where consent status changes mid-flow.

Automation runs without human review. Consent controls must be built in, not applied manually.