How does webhook automation work?

Webhook automation enables your ESP to notify external systems when events occur:

Outbound webhooks (ESP to external): Automation step sends HTTP request to your endpoint. Payload contains event data (recipient, action, timestamp). Your system receives and processes the notification. Enables external actions based on automation events.

Inbound webhooks (external to ESP): External systems send HTTP requests to ESP endpoint. ESP receives event and triggers automation. Similar to API triggers but initiated by the external system.

Common webhook uses: Updating CRM when automation completes. Notifying sales when lead reaches threshold. Triggering fulfillment systems. Syncing engagement data to analytics.

Implementation considerations: Endpoint must handle webhook payload format. Implement retry logic for failed deliveries. Secure endpoints against unauthorized access.

Webhooks make automation part of larger systems. Events flow between platforms in real-time.