What’s API-triggered automation?

API-triggered automation fires when external systems send events through your ESP's API:

How it works: Your application detects an event (purchase, action, milestone). Your code sends an API call to the ESP with event data. The ESP receives the event and triggers associated automation. Automation executes using data from the API payload.

Advantages: Trigger based on any event your systems can detect. Include rich data not available in standard integrations. Real-time triggering as events occur. Full control over trigger logic and timing.

Use cases: Custom application events. IoT or connected device triggers. Backend system events. Third-party service webhooks processed and forwarded.

Requirements: Development resources to implement API calls. Error handling for failed API communications. Monitoring to ensure events are sent reliably.

API triggers extend automation beyond what the ESP natively tracks. Any event your code can see can trigger an email.