What checks should be in place to ensure automation runs correctly?

Comprehensive checks ensure automation runs as intended:

Volume monitoring:

Alert on volumes significantly above or below normal. Zero sends may indicate broken triggers. Excessive sends may indicate loops.

Trigger validation:

Verify triggers fire for expected events. Test trigger conditions with known test cases. Monitor trigger-to-send ratios for unexpected changes.

Timing verification:

Audit that delays execute as configured. Check that time-zone logic works correctly. Verify send-time optimization performs as expected.

Error monitoring:

Alert on elevated bounce or error rates from automation. Track personalization failures. Monitor API errors in connected systems.

Regular audits:

Review automation logic periodically for continued relevance. Test edge cases and unusual scenarios. Verify suppression logic works correctly.

Automation runs without human oversight by design. That makes proactive monitoring essential to catch problems early.