How to test suppressions and exclusions properly?
Suppression testing confirms excluded contacts stay excluded:
Test suppression categories: Unsubscribes: Trigger automation for unsubscribed test addresses. Bounces: Include bounced addresses in test triggers. Complainers: Verify complaint-suppressed addresses are excluded.
Test exclusion logic: Segment exclusions: Verify excluded segments do not enter flows. Recent contact suppression: Test cooling-off period logic. Flow-specific exclusions: Confirm cross-flow suppressions work.
Verification method: Create test contacts in each suppression state. Trigger the automation for these contacts. Verify no sends occur despite trigger qualification. Check suppression logs for proper filtering.
Edge cases: Test timing: suppression applied after trigger but before send. Test data sync: suppression in one system not yet synced to another.
Suppression failures have serious consequences. Testing is not optional.
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