What’s the relationship between bounces and blocklisting?
Bounces and blocklisting are connected through reputation:
How bounces lead to blocklisting:
High bounce rates signal spam behavior. Reputation services track bounce patterns. ISPs share data about problematic senders. Accumulated negative signals trigger listing.
Spamtrap connection:
Old addresses may become spamtraps. Sending to them bounces or worse, gets monitored. Spamtrap hits often lead directly to blocklisting.
Blocklist criteria:
Different lists have different thresholds. Some focus on spamtraps. Others consider overall bounce patterns. Reputation aggregators combine signals.
Prevention:
Maintain low bounce rates. Remove addresses promptly. Never use purchased lists. Validate addresses at collection.
Bounces are warning shots before blocklisting. Heed them before the full blockade begins.
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