How do ESPs like SendGrid or Cakemail standardize bounce data?
ESPs standardize bounce data for consistent handling:
Standardization process:
Receive raw SMTP responses. Parse using bounce dictionaries. Map to standard categories. Store in consistent schema. Present through unified interface.
Standard categories:
Hard bounce (permanent). Soft bounce (temporary). Block bounce (reputation/policy). Technical bounce (infrastructure). Unknown (unclassified).
API representation:
Consistent field names across providers. Normalized timestamps. Standardized reason codes. Original data preserved for reference.
Benefits:
Consistent automation rules. Cross-provider reporting. Simplified integration. Predictable data structure.
Limitations:
Some detail lost in normalization. Provider-specific nuances may be hidden. May need raw logs for deep troubleshooting.
ESPs translate chaos into consistency. Standardized data enables automation at scale.
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