How does CRM integration affect compliance?

CRM integration affects compliance by ensuring consistent data and action across systems.

Suppression list synchronization:

Unsubscribes in one system should flow to all

Prevents re-contacting people who opted out

Maintains master suppression across tools

Critical for honoring opt-out requests

Consent tracking:

CRM can store consent status and source

Integration ensures cold tool respects consent fields

Enables segmentation by permission level

Provides audit trail for compliance questions

Data governance:

Synced data creates multiple copies

Deletion requests must propagate across systems

GDPR rights requests need consistent handling

Integration increases data management complexity

Compliance benefits:

Single source of truth for contact status

Automatic suppression enforcement

Activity logging for documentation

Consistent handling across teams

Compliance risks:

Sync failures causing re-contact of opted-out

Outdated data flowing between systems

Integration gaps missing some channels

Over-reliance on automation without verification

Proper integration supports compliance; poor integration creates gaps.