How do tools handle inbox rotation and sending limits?
Inbox rotation and sending limits are core features of cold email tools.
Inbox rotation:
Tools connect multiple mailboxes to a single campaign
Sends are distributed across connected accounts
Each recipient gets mail from one specific mailbox (for threading)
Rotation can be round-robin, weighted, or random
Sending limit management:
Per-mailbox daily limits (configurable)
Per-hour or per-minute throttling
Automatic spacing between sends
Business hours scheduling
Why rotation matters:
Distributes reputation risk across accounts
Enables higher total volume than single account
If one account has problems, others continue
Matches individual sending patterns
Configuration best practices:
Set conservative per-mailbox limits (50 to 100 daily)
Enable random delays between sends
Configure business hours appropriate to recipients
Monitor each mailbox's health individually
Common issues:
Over-aggressive rotation burns accounts faster
Poor limit settings trigger rate limiting
Uneven distribution overloads some accounts
Rotation without monitoring hides problems
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