What are rules for re-engaging cold prospects who replied?

Re-engaging cold prospects who previously replied requires respecting the context of that initial interaction.

When re-engagement is appropriate:

Following up on expressed interest that didn't convert

Timing has changed (they said contact me later)

Relevant new offering matches their stated needs

Reasonable time has passed since last contact

When re-engagement is problematic:

They said no thanks and meant it

They unsubscribed or asked to stop contact

Reaching out about unrelated topics

Too frequent contact without new value

Best practices:

Reference the previous conversation

Explain why reaching out now makes sense

Offer genuine new value or information

Make opting out easy and obvious

Respect the tone they set in previous interaction

Operational considerations:

Check notes from previous conversation

Verify they haven't opted out since

Consider if enough time has passed

Don't treat previous reply as permanent permission

A previous conversation opens a door; it doesn't keep it open indefinitely.